Sunday, July 24, 2011

Turning Over Online Sales to Amazon is What Doomed Borders

Interesting take on the end of Borders. A retail expert, when asked what was the single biggest mistake that Borders made, says that it was when Borders let Amazon run its online business, it gave away its future. I agree. What a bonehead move. That would be like Microsoft letting Sony run its Xbox Live Arcade on the PSN store.

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